Activision Worried About PS3’s Lossy Momentum and High Price

June 24, 2009 by Chapree

Sup folks. Care for a Guitar Hero jam? - Bobby Kotick of Activision Blizzard.
Image credit: Forbes.com

In a recent interview with Times Online, CEO of Activision Blizzard - Bobby Kotick expressed his concerns on Sony PlayStation 3 high cost of game development and low return of investment. A direct quote from the article said:

The PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation.

They have to cut the price, because if they don’t, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony.

When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP [portable] too.

Man, we don’t know what happened between the two companies but we surely do know there must be something rather bad going on there. Sony did actually commented back to the story … let’s just say, it’s rather a no-comment kinda response that is not really worthy of your time.

While we personally wouldn’t comment on Sony’s current pricing of the console (and the rest of PlayStation related items such as games, etc.), we definitely agree that price cutting would do good for Sony. But then, can they afford it?

[sauce: Gizmodo]

Sony PlayStation @ Lowyat.NET Forums

Posted in Commercial, Consoles / Handheld, International, Sony