New Era Announces Distribution Partnership With Codemasters

September 23, 2008 by Chapree

New Era and Codemasters Distribution Partnership

New Era recently announced that they has entered into an agreement with the renowned UK-based studio, Codemasters to distribute their games in Hong Kong and Southeast Asia region. The deal will cater for games across these platforms: Xbox 360, PlayStation 3, Wii, Nintendo DS and PC. New Era currently already cater for a few more world renowned game companies such as Activision, Capcom, Sega and UbiSoft.

Commenting on the distribution deal, the Managing Director of New Era Entertainment - Alan Teo said,

We are delighted to be able to complement and add value to Codemasters’ premium games by providing first rate integrated sales, marketing, PR and logistics resources and expertise seamlessly throughout the various Asian territories that we operate in via our wholly-owned New Era companies.

Meanwhile, Hal Bame - the Director of Codemasters’ Distributor Territories also expressed their happiness with the deal:

In appointing New Era Entertainment to manage our portfolio in these key Asian markets we are strengthening our foothold in what we consider to be one of the key growth markets in the world and look forward to maximising our business throughout Hong Kong, Singapore and South-East Asia.

You can now expect upcoming Codemasters games such as The Rise of Argonauts and Operation Flashpoint 2 to reach your favorite game retailers, distributed by New Era Malaysia.